With the right strategies and experience, it offers great opportunity for growth for savvy business owners. While barber shops decreased by nearly a quarter between andthey have boomed in the years since and continue to increase in number. Having talented barbers on your staff is just one part of the equation. Strategic marketing, strong vendor relationships, and a healthy online presence are also keys to success. Here are four suggestions for business owners with questions about how to make money owning a barber shop:. Before establishing your barber shop, it is important to identify makee target audience. Everyone needs haircuts, meaning there are many demographic niches to build a barber shop. These groups include everyone from children, Millennials, and business professionals to retired people.